What's the difference between 


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Today I smiled to myself, as I juggled the partly made designer gift bouquet in my studio whilst answering my phone. The voice on the other end of the phone asked ‘Are you a real florist?’ followed by ‘What is a floral designer anyway?’  In our flowery world we sometimes forget that although we know the difference in the wedding and event industry perhaps couples don’t.


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A professional florist usually has a high street or online store filled offering an array of pretty cut flower stems, plants and a small selection of gift items for your to select from. 


They purchase flowers which are designed to open and be enjoyed at home or gifted for a special occasion such as a Birthdays, Anniversaries and calendar events like Mother’s Day.


Sometimes they use predetermined recipes and work with third-party delivery services like Interflora enabling you to send flowers across the country. 

Most offer a  walk-in service where you can order gift bouquets as you wait, collect or pre-order a delivery to your recipient on your required date. They also produce funeral tributes for a farewell to a friend or loved and yes they may offer weddings too.

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A floral designer is an artist who creates custom-made, one-of-a-kind floral pieces to a client's instruction for weddings, parties or events.


The beautiful crafted florals are usually designed and made in a studio or onsite, the designer doesn’t keep flowers in stock they order luxurious blooms which are handpicked and sourced just for you. The flowers arrive early and are nurtured to ensure they are opened to perfection and looking truly spectacular for your wedding or event, so may not always last as long as those from a  flower shop.


A designer will commit more time focussed on you and your special day, considering your style from candles, linens  to bespoke floral constructions ensuring all the little details are going to the event breathtaking. Whilst also considering the logistics of delivery including set up and break down in effect it’s like having a project manager caring for your florals.


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Your florals are the fragrant focal point of your wedding style; a source of scent which will evoke memories of your wedding for years to come;  a symbolic accessory rich with personal significance, so you need to consider carefully is  a Floral designer or a Florist perfect for you.


A florist maybe right for you If all you need is a few small elements that can be picked up ahead of time such as bouquets and buttonholes as you will get the variety and it will keep the cost lower.


If you are wanting an expert to bring a theme or venue to life, a personalised experience and custom-made decor then a Floral designer maybe for you. Also with a floral designer you hand over all the responsibility to them to manage. However whichever you pick you need to consider what’s right for you. How did they make you feel, can you say I don’t like it or can we change this? Does their floral style match your vision or your aesthetics? Does their ethos aline with yours?


And finally, follow your heart, you know what best for you.

P.S. Just in case you're wondering I am a floral designer! I have studied both the art of floristry and design to ensure I am an expert in my field and offer the most beautiful floral creations for your wedding, party or event.


Photographer: Emmy Shoots